Applauded by his peers with the following sales awards:
Let's
give the boy a hand!

Robert J Jones Award Samick Rep of the Year - 2002 - Samick Music USA

Tops in Grand Piano Sales - 2002 - Samick Music USA
Greatest Unit Volume - 1996 - Young Chang America
Salesman of the Year 2nd Place Home Digital Products - 1995 - Young Chang America
Salesman of the Year - 1994 - Kurzweil Home Digital Products- Young Chang America
Percent to Quota and Greatest Dollare Volume - 1994 - Kurzweil Home Digital Products- Young Chang America
Kurzweil Music Systems, Inc. Achievement of Profitability 1987

Earned numerous Hawaiian vacations and Cruises for sales excellence
Founded Bergh Institute of Music Technoloy in 1999
Founded DrMIDI.com in 2001
BRUCE A BERGH
8601 NE 256 Street Lathrop, MO 64465 _ (816) 528-4200 _ (816) 721-7781 (mobile) _ bruce@drmidi.com
VICE PRESIDENT SALES & MARKETING/NATIONAL DIRECTOR SALES & TRAINING
ACCELERATING BUSINESS GROWTH THROUGH SALES AND MARKETING PRINCIPALS THAT MERGE EDUCATION WITH TECHNOLOGY
BERGH INSTITUTE OF MUSIC TECHNOLOGY / DRMIDI.COM, Lathrop, Missouri 1999-Present
CEO Founder
Conceptualized and implemented "Hi-Tech Keyboard Classes" integrating computers, MIDI, musical game software and closed circuit television. Orchestrated the start-up, funding, development, and market launch of a new technology venture to capture emerging opportunities in e-commerce and other e-based revenue streams.
INVISIBLE TOUCH MUSIC SOFTWARE, Sacramento, California 2004-2005
Vice President of Sales and Marketing
Leveraged relationships with key accounts to facilitate ITMSÕs successful liquidation of intellectual properties allowing business growth in other targeted areas of the company.
SAMICK MUSIC USA (SMC MUSIC), City of Industry, California 2002-2003
Regional Sales Manager
Developed sales and marketing strategies to penetrate new customer segments in the Greater Midwest Region. Successfully managed assets to catapult region from the lowest to the highest ranked within a ten month period, resulting with being honored as "2002 Salesman of the Year" and "2002 Tops in Grand Piano Sales" at NAMM 2003.
BIRCH TELECOM, Kansas City, Missouri 2001-2002
Account Executive
Sales of local, LD, DSL, and T1 wide-band products to local Kansas City businesses. Utilized free telecommunications training to develop computer networking, web design, video and audio streaming and internet packet communications skills used in launching DrMIDI.com.
YOUNG CHANG AMERICA, Lakewood, Washington 1993-2000
National Director of Sales Training (1998-2002)
Architected the business plan, strategy, mission, vision and organizational design for new national sales training campaign and division. Created fresh and exciting ways to train and motivate the retail sales teams of our YCA dealer family.
Created and conducted monthly regional seminars, trade shows, dealer trips and annual dealer meetings.
Pioneered concept of incorporating live closed circuit elements within the framework of all seminars.
Designed all sales and product training materials/manuals from scratch for three product divisions.
Wrote, produced and directed dozens of sales training videos, PowerPoint and live multi-camera presentations for both sales and product training.
Regional Sales Manager (1993-1998)
Tripled dealer base of mid-western region within a thirty-month period by consistently exceeding sales quota.
Earned numerous sales trip awards to Hawaii and Caribbean cruises for sales excellence.
Selected by management to train new account executives and sales managers.
Promoted to national position after receiving multiple top sales awards three years consecutively.
MATSUSHITA ELECTRIC CORPORATION OF AMERICA, Secaucus, New Jersey 1991-1993
Regional Sales Manager
Revitalized region, by introducing new sales call program targeting key accounts, and increased sales revenues 41% within 12 months. Presented with "Greatest Unit Volume", "Percent to Quota" and "Salesman of the Year" honors.
KURZWEIL MUSIC SYSTEMS Waltham, Massachusetts 1987-1991
Regional Sales Manager
Germinated accounts for new " Home Division" and augmented their growth along with current "Pro Division" dealers to achieve recognition and praise for sales excellence. Created and conducted seminars demonstrating techniques in prospecting, cold calling, lead generation and consultative sales. Created instructional materials, integrated role-playing, facilitated group discussions, and incorporated hands-on exercises to ensure training effectiveness.
Awarded with Hawaiian vacation for exceeding sales expectations 1988.
Recognized and honored for "Salesman of the Year" 1989.
KIMBALL INTERNATIONAL, Jasper, Indiana 1983-1987
Digital Product Manager (1985-1987)
Promoted to oversee product and sales management of new digital division. Duties included sales volume, product development, competitive analysis, promotions and marketing. Monitored performance of approximately twenty sales managers.
Inside Sales Coordinator (1984-1985)
Product liaison for Conn Organ products. Trained Kimball Regional Sales Managers about the newly acquired Conn Organ product line. Additional responsibilities included order entry, dealer communication, delivery logistics, and trade show planning & management.
Product Specialist, Kimball Concert Artist (1983-1984)
National in-field product training for dealer base, concert artist for Conn and Kimball Organ lines, sales training instructor, clinician for trade shows and other industry/dealer events.
CONN ORGAN CORPORATION, Oakbrook, Illinois 1980-1983
Product Specialist (Conn Artist)
In-field product training for national dealer base, concert artist for Conn Organ line, sales training instructor, and clinician for trade shows and other industry events. Conn Organ was purchased by Kimball International.
EDUCATION & TECHNICAL SKILLS
Sherwood Music School, Chicago, IL / Music Education (4 year scholarship)
University of Chicago, Chicago, IL / Business Management
Liberal Arts studies at Triton College, River Grove, IL
Adjunct professor for Music Technology, St. Meinrad College, St. Meinrad, IN (1988)
Adjunct professor for Music Technology, Missouri Western College, St. Joseph, MO (2004)
Founder and CEO of the Bergh Institute of Music Technology, Lathrop, MO (1999-present)
Clinician for MTNA and MENC music education conventions (1997-1999)
Face to Face Selling, Forum Corporation, Secaucus, NJ / Sales Psychology (1991)
Dare to be Different, Bob Clements International -Kansas City, MO/ Sales Educational Series (2003)
Thirty years experience in multi-track recording techniques and studio design.
Twenty years experience writing, producing, recording, and arranging custom jingles.
Piano Technician training and in-field experience beginning in 1985.
Three years experience in college radio broadcasting.
Intern for ABC Affiliate, WTVW, Evansville, IN (1987)
Organist for Chicago Cubs, Wrigley Field (1983)
Pianist for a myriad of venues throughout the United States
Capable public speaker, game show host, voice-over talent, recording artist, and jazz pianist.
Highly experienced with Mac & Windows OS, MS Word, Excel, PowerPoint, PhotoShop, PageMaker, Filemaker, Quickbooks, most MIDI sequencing and notation programs, most video and audio recording programs.
Working understanding of electronics, telephony, LAN creation, and web design.
Web site publishing may be seen at drmidi.com or BIMT.net.
Many other skills, too numerous to mention, are available to benefit your company!